Jalen Hurts’ prolific play on the field for the Philadelphia Eagles has allowed him to pursue a number of opportunities away from the gridiron. He’s earned sponsorship deals with Jordan Brand and energy drink A SHOC Beverages, and even crafted his own Philly cheesesteak. Hurts, a savvy businessman, has also registered several trademarks for use on his own merchandise. And it turns out, he’s added another to his collection this offseason.
Jalen Hurts has officially trademarked the phrase: “Be You. That’s Always Enough.”
He now owns 5:
– “Hurts So Good”
– “BREEDOF1”
– “Purpose Before Opinion”
– “I Had a Purpose Before Anyone Had an Opinion”#Eagles pic.twitter.com/Tsb2XM6D7P— Eagles Nation (@PHLEaglesNation) May 27, 2024
Hurts has been granted the trademark to the phrase, “Be You. That’s Always Enough.” As @PHLEaglesNation on X/Twitter points out, the Eagles’ star dual threat also owns “Hurts So Good”, “BREEDOF1”, “Purpose Before Opinion” and “I Had a Purpose Before Anyone Had an Opinion.”
Given this development, Hurts fans can expect to see his latest trademark used on apparel in the near future. The QB’s personal website currently features “Breed of 1” merch for sale:
Jalen Hurts has released these new “Breed of 1” Hoodies on his official online shop. They retail for $75. pic.twitter.com/95kBTXAsmo
— Eagles Nation (@PHLEaglesNation) September 23, 2023
Hurts’ teammates clearly support his brand, too, with Jason Kelce being just one of several Eagles to rock the two-time Pro Bowler’s clothing:
Jason Kelce rocking Jalen Hurts’ “Breed Of 1” Hoodie on the plane to Dallas. 🦅✈️#PHIvsDAL#Eagles pic.twitter.com/xnhCkZWIZ6
— Eagles Nation (@PHLEaglesNation) December 10, 2023
With just OTAs and a short mandatory minicamp in June to worry about, this is the perfect time in the offseason for Hurts to keep building up his off-field assets. Football work won’t ramp up until late summer, and making business moves behind the scenes still leaves him plenty of time to keep in shape ahead of training camp.
