After signing the richest contract in NFL history, Jalen Hurts continues to add to his business portfolio by inking a deal with A SHOC Beverages. Hurts recently posted the acknowledgment on his social media account.
According to Bloomberg, the Philadelphia Eagles quarterback has signed with A Shoc, an energy drink under the Keurig Dr. Pepper Inc. umbrella. The contract includes an equity stake in the company for the 24-year-old football player, who will promote the Accelerator brand in advertisements and events. “I’ve been fortunate enough to have equity in a few places, to be part of the brand,” Hurts said in an interview. “Prioritizing the health of athletes and consumers, that’s really important to me.”
The beverage drink, A Shoc, started in 2019 with an investment from Keurig Dr Pepper. The company is also being distributed by its parent company. In a funding round in 2022, the company raised $29 million. The brand can be purchased in around 125,000 retail locations, including Walmart and Target.
After losing the 2023 Super Bowl to the Kansas City Chiefs, Hurts re-upped with the Eagles by signing a $255M five-year contract extension, $179.3 million of which will be guaranteed. That comes to an average salary of $51 million annually, making him the highest-paid NFL player. He has control over his career with a no-trade clause with a player. The football team drafted him in 2020 as the No.53 pick in the NFL draft. During the 2022 season, he passed for 3,701 yards and 22 touchdowns with a 66.5 completion percentage rate.
This last Super Bowl also set a record when Hurts and the opposing Chief’s quarterback Patrick Mahomes became the first NFL Super Bowl that featured Black starting quarterbacks for both teams.
