Brittany Mahomes makes an important announcement for all Chiefs fans ahead of the game against the Jaguars

Abercrombie & Fitch’s popular NFL collection, which is almost always excluded from the brand’s promotions, is now available for 25 percent off for a limited time – and fans have Brittany Mahomes to thank.  The collection combines the brand’s signature classic look with the energy of professional football, giving fans a fashionable way to support their favorite teams.

This latest drop brings together sleek designs, soft fabrics and retro inspired details that appeal to both longtime sports fans and everyday shoppers.  For the current collection, Abercrombie joined forces with several of the NFL’s biggest names.

Star players headline the campaign

San Francisco 49ers running back Christian McCaffrey, Cincinnati Bengals wide receiver Tee Higgins, Detroit Lions standout Amon Ra St. Brown and Dallas Cowboys star CeeDee Lamb are all involved.  The campaign showcases the athletes in relaxed and modern looks that blur the line between athletic wear and everyday fashion.

The range covers 13 teams and features pieces for men, women and unisex shoppers. The standout items are the crewneck sweaters featuring team names in bold vintage lettering.  The design quickly became a favorite among fans who appreciate understated but authentic team apparel.  Brittany Mahomes, an entrepreneur and the wife of Kansas City Chiefs quarterback Patrick Mahomes, has also been a longtime Abercrombie ambassador.

She wore previous versions of the collection to Chiefs games last year, sharing photos on Instagram and writing that she is “obsessed” with the styles.  Her endorsement added even more momentum to a collection that has already bridged the gap between fan merchandise and fashion.
A rare deal for NFL fans

The 25 percent discount marks a rare opportunity to buy from a collaboration that typically remains full price throughout the season.  Shoppers can find sweaters, T-shirts and outerwear made with the high quality materials and elevated fit that have defined Abercrombie’s resurgence.

The @NFL just announced a multiyear deal naming @Abercrombie & Fitch as its first Official NFL Fashion Partner.

While Abercrombie has produced NFL-licenced products since 2022—leaning heavily into bold, colorful, ‘90s-influenced vintage design—the new partnership goes several… pic.twitter.com/JUAgcQ4G0g

— ADWEEK (@Adweek) August 25, 2025

The collection also reflects the brand’s broader transformation. Once known for its mall image, Abercrombie has reinvented itself through cleaner designs, inclusive sizing and versatile wardrobe staples.  The NFL partnership has strengthened that new identity, pairing contemporary fashion with the excitement of game day culture.

For fans who have been waiting to upgrade their team gear or add a versatile sweater to their fall lineup, this limited promotion offers a rare chance to do so at a discount.  Given the popularity of the collection and the fact that it is usually excluded from markdowns, the sale is expected to be short lived.