“Today was a rough day,” Andy Reid sighed, his mustache drooping like a deflated balloon after the Chiefs’ 40-22 Super Bowl LIX loss to the Eagles. “Didn’t play well in any of the phases. Didn’t coach good enough…” Cue the world’s tiniest violin for Kansas City’s shattered three-peat dreams. But here’s the twist: While Reid’s squad took care their wounds, the NFL was already playing Santa Claus with their unused victory swag.
Shipping “3-Peat” T-shirts and hats to Ukraine, Mongolia, Georgia, Estonia, and Latvia. Because nothing says “consolation prize” like you almost glory-warming someone’s back in Ulaanbaatar. Here’s the kicker: Those “3-Peat” shirts weren’t just donated—they were strategically kept off eBay. “We make sure those goods drive social impact but protect the NFL brand,” said Good360’s Shari Rudolph.
Think of it as the league’s version of Mission: Impossible, minus Tom Cruise dangling from a helicopter. Even the confetti (98% recycled materials, per producer Michael Fiur) gets reused. Sustainability? More like sustaina-ballin. And let’s pour one out for the Chiefs’ merch, now warming kids in Mongolia’s -20°C winters. Irony alert: Those shirts might’ve missed the Vegas victory parade, but they’re starring in their own Emily in Paris reboot—minus the berets.
🚨NEWS: The #Chiefs three-peat Super Bowl gear has been sent out to people in need in Ukraine, Mongolia, Georgia, Estonia, and Latvia after the team lost the Super Bowl.
Every year, the NFL sends the gear of the losing team to poor people in need worldwide. pic.twitter.com/gR380PPSeg
— MLFootball (@_MLFootball) February 18, 2025
Meanwhile, the NFL’s behind-the-scenes hustle deserves its montage. Since 1997, the league’s quietly shipped losing teams’ pre-printed merch worldwide via nonprofits like Good360. “Sunday evening when the whistle blows, the NFL wants to make sure whoever wins has at their fingertips a hat or a T-shirt,” said Romaine Seguin, former Good360 CEO. Translation: The second that final whistle blew, Ukraine’s draft emails flooded with “3-Peat Chiefs” merch links.
Andy Reid’s masterclass in ‘This hurts, but we’ll be back’
Reid, the mustached wizard, handled the loss like a guy who’s seen The Empire Strikes Back enough times to know the Rebellion bounces back. “They all hurt when you get to this level… three-peat aside or any of that stuff,” he admitted, channeling his inner Yoda. But let’s not forget: This man turned KC into a dynasty—three SBs in five years, four total. Even Tom Brady, who narrated Mahomes’ preseason hype video warned, “To win three in a row… there’s a reason why no one has done it.”
Yet, Reid shrugged off pressure like a bad mic drop. “I don’t think so… once you get [to the Super Bowl], it’s best against best.” Translation: The Eagles were just hungrier. Or, in Rocky terms, Philly’s Creed (Jalen Hurts) finally landed the knockout punch. Let’s break it down like Moneyball—stats first. The Chiefs’ quest for a third straight Lombardi Trophy ended with Mahomes getting sacked six times, tossing two picks, and the Eagles’ defense treating KC’s O-line like a piñata.
Final score: 40-22. Mahomes still threw for 257 yards and 3 TDs (shoutout to rookie Xavier Worthy’s 157-yard breakout), but as Travis Kelce might say, “I’m trying to live in the moment… thankful for this opportunity.” Keyword: trying. Sure, KC’s three-peat bid crashed harder than Succession’s Logan Roy at a board meeting. But let’s not gaslight ourselves—this team’s still the NFL’s Death Star. Four Super Bowl wins (’70, ’20, ’23, ’24), Mahomes’ 333-yard OT masterpiece in SB LVIII, and Kelce’s podcast empire? They’re fine.
“We’ll learn from this… move on,” Reid vowed, already plotting 2025’s revenge tour like Thanos post-Infinity War. And hey, if the Eagles ever need a three-peat pep talk? The Chiefs’ unused merch is just a FedEx away—now repurposed as Europe’s hottest sleepwear. So next time you see a kid in Latvia rocking a “3-Peat” shirt, remember: The NFL’s Ls are someone else’s Ws. And Andy Reid? He’s already got his eye on SB LX. As The Dark Knight’s Joker quipped, “Why so serious?” The Chiefs’ dynasty isn’t dead—it’s just reloading.
