Tom Brady redefines fatherhood with $3 million watch gift, igniting debates on legacy and love

In a now-viral video shared to his YouTube channel, Tom Brady gifted his 15-year-old son Benjamin a luxury timepiece worth $3 million: the Jacob & Co. Billionaire Mini Ashoka. The extravagant moment was captured as part of a wholesome father-son interaction that quickly spread across social media, drawing awe, admiration, and a bit of online debate.

While the cost of the gift raised eyebrows for some, the gesture offered a glimpse into how Brady, who made $332.9 million over his two-decade NFL career, chooses to celebrate his children.  “Benjamin’s worked hard, he’s grown into an incredible young man,” Brady says in the video, holding the elegant watch in its velvet-lined box. “He deserves it.”  The proud father smiled as his son reacted with stunned excitement, trying on the glittering diamond-studded watch that would make any collector envious.

A gift fit for a billionaire’s son

The Jacob & Co. Billionaire Mini Ashoka is not your average teenage wristwear. Known for its intricate design and elite craftsmanship, the timepiece features rows of rare Ashoka-cut diamonds, each stone specifically selected for brilliance and clarity. It’s been sported by titans of industry, celebrities, and now, thanks to Brady, one very lucky high school student.  Brady shares Benjamin and daughter Vivian with ex-wife Gisele Bundchen, while he also has a 17-year-old son, Jack, from a previous relationship with actress Bridget Moynahan.

Brady and Bündchen finalized their divorce in 2022 after 13 years of marriage but agreed to joint custody of their children. In a twist of timing, Bündchen recently had a son with her current boyfriend, jiu-jitsu instructor Joaquim Valente, adding another branch to their blended family tree.  Despite personal changes, Brady remains deeply involved in his children’s lives and this recent video reaffirms how intentional he is about celebrating milestones, big or small. Whether it’s showing up at practices, traveling with them, or marking coming-of-age moments with unforgettable gifts, Brady’s devotion is consistent.

Brady, who will be entering his second season as Fox Sports’ lead NFL analyst this fall, is also making headlines for reasons beyond fatherhood. His $375 million contract with Fox, signed in 2022, is still one of the most lucrative broadcasting deals ever made. With co-host Kevin Burkhardt, Brady is expected to return to the booth on September 7, the first Sunday of the 2025 NFL season.